AI is transforming the car rental industry — especially in the area of vehicle damage detection. But as this technology moves from concept to customer touchpoint, companies face a critical choice: use AI to build trust, or risk breaking it.

Building trust through transparency

July 3, 2025

Recent headlines have highlighted how some rental companies are using AI-powered inspections to aggressively charge customers for minor damages, often backed by vague fees and no clear resolution process. This approach creates frustration, erodes loyalty, and damages the brand.

At Wenn ASA, we believe there’s a better way forward — one built on transparency, fairness, and customer-centric innovation.

A recent article by Nick Diprima (The Merlin Group) in Auto Rental News highlights this shift in strategy. He outlines two distinct paths: AI as a blunt instrument to maximize penalties, or AI as a tool to empower both rental operators and customers through clear, impartial data.

Wenn’s AI damage detection technology is designed to support the second path. By combining precise detection with transparent, itemized reporting and real-time repair estimates, we help rental companies reduce disputes and increase customer satisfaction. We also believe in human-centered service — our systems always include clear paths to real support agents when issues arise.

To succeed with AI in the long term, rental operators must align technology with brand values. Trust isn't a byproduct — it's the foundation.

👉 Read the full article:
AI Can Build Trust — Or Break It

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